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I help SaaS companies and agencies build compelling brands, demand generation engines and create inbound attributed sales pipeline.
My work
Hey there 👋
I'm Cam. Marketer, creator, venture builder and newsletter writer ofThe Path 🏔️Building a portfolio career to $240k/year.
My Background
10 years helping businesses grow and personal brands land.
The Portfolio Career
Your life's work
The Portfolio Career is the intentional pursuit of designing a career that has more impact, leverage and earning potential as opposed to a traditional job. It's designing a career which initially involves providing value for employers or clients, but then matures through content, products, services, community and additional lines of businesses. So that you can create choice and freedom in your work.
My Previous work
T-shaped Marketing Leader
Jack of all trades, master of some. I can write copy, design websites, and execute SEO sprints one week. The next I'll be spinning up SalesOps automation, end-to-end creating a new hero video and vibe coding a mini-application.
See my work- 2026 - Present
LiveDocument
Founder and marketer
Document sharing that pairs a video with a PDF so silent files carry context and personality.
- 2024 - Present
The Path
Founder and newsletter writer
An education business and newsletter on building a portfolio career through content, products and personal brand.
- 2024 - 2026
DataBees
Marketing lead
Brand, demand generation and go-to-market systems for a data services company.
- 2021 - 2024
Upscope
Head of marketing
SEO, website design, content and inbound pipeline for a co-browsing SaaS.
- 2020 - 2021
Anymail Finder
Marketer
Growth and content marketing for an email finding tool.
- 2019 - 2020
Freelance, Copy & Content
Copywriter and content marketer
Copy and content for agencies and SaaS clients.
Digital Products
My Newsletter
The Path 🏔️
Monetize your expertise through content, newsletter craft, digital products and brand aesthetics.
Join The Path
Jessop - Portfolio Career Coach
A structured AI coaching prompt that interviews you through 13 questions and hands back a brand foundation summary and an action plan for your portfolio career.
Design your Personal Brand Aesthetic
A course for one-person businesses on developing a visual brand you can run yourself, without hiring a graphic designer or a web designer to do it for you.
Build a newsletter business on Kit
A micro-course for creators who want to copy the Kit setup, workflows and strategy behind The Path newsletter and run their own newsletter business on it.
1-1 Portfolio Career Coaching
One-to-one coaching for coaches, consultants, freelancers and fractional execs building a personal brand, a sharper offer and a content strategy that works.
The Path
Greetings 👋
Welcome to my little patch of internet real estate. It's the home of everything I do in my career as a marketer, venture builder and online creator.
This domain is an almanac of my journey, my thoughts, and the tools and frameworks I'm using to build a portfolio career to $250k/year.
So what is a portfolio career?
There's a new way of building a career where you can leverage your skills, expertise and passion through digital products, writing, content and personal branding to build income streams beyond your day job.
This journey of a portfolio career is what I share through my education company: The Path.
And it is the vehicle I'm using to reach my goals.
Even as a young adult, I imagined a different kind of life. One where I did work I loved, that allowed me to explore my curiosity and passion for building businesses, but meant I didn't have to sacrifice security and take potentially crippling risks.
As a father security has never been more important to me.
The Path is the practice of creating that kind of life. It's about success in a traditional career, using writing online to share your expertise and insights, building digital assets that work while you don't, and turning your skills into leverage that compounds over time allowing you to command higher salaries, earn passive income, and build your own assets.
This website records my pursuit of that vision, and I hope it helps you on that journey too.
Blog
Read all my blog posts
The Path13 May 20263 min read
AI should be better
Three years on from melting-eyed AI images, the technology has leapt but the taste gap has not closed. What that means if you are building a portfolio career.
Philosophy11 May 20263 min read
The importance of needle movers
On the days you are tired, sick or hungover, productivity advice fails. Pick the two or three things that move the needle, do those, and bank the win.
The Path7 May 202627 min read
The Economics of the Portfolio Career
The business models behind a portfolio career: the comfy number, 1000 true fans, proximity offers, flywheels, recurring versus one-off, and distribution.
Sign up to The Path 🏔️
Join 800+ solopreneurs learning how to create their life's work.
