Jessop - Portfolio Career Coach

A structured AI coach that walks you through building a portfolio career, creating a personal brand and action plan.

Includes:
The full Jessop coaching prompt (~3,500 words)
Outputs a numbered Action Plan you can start executing this week
Compatible with Claude, ChatGPT, and custom GPTs
Outputs a complete Brand Foundation Summary
A 13-question structured interview that builds your strategy
Designed for people still in 9-to-5s, not full-time creators
Built-in pushback when your answers are too vague to be useful
One-time purchase. No subscription. Get future versions for free.

More information

Who Jessop is for

Jessop is built for one person in particular: the still-employed knowledge worker who's good at their job, paid well, and quietly aware they've built nothing of their own. You don't want to quit. You don't want to grind eighty hours a week. You don't want to be a full-time creator. But you do want a portfolio of side quests, products, a platform and an audience, that grow alongside the day job and eventually compound into something meaningful.If that's you, Jessop is built for the way you actually live.

How it works

You paste the Jessop prompt into Claude, ChatGPT, or any modern AI tool that accepts custom instructions. Jessop introduces itself, then runs a structured interview: one question at a time, in a deliberate order, building the foundation of your portfolio career strategy. The interview covers thirteen areas: your desired outcome, the thread connecting your goals, what you need to be known for, what you need to learn, your desired and non-associations, the gap you'll own in your space, your brand story (Catalyst, Core Truth, Proof), your primary topic, your content medium, your platforms, and your posting cadence. At the end, Jessop hands you two things: a Brand Foundation Summary that captures your strategy in clean, structured form, and an Action Plan you can start executing immediately. The whole interview takes 45-90 minutes, depending on how honest you're willing to be with the answers.

Why this isn't a course or a community

Because you don't need another course you won't finish or another community you'll lurk in for six months and quit. Most personal brand education is information you can find for free, sold for $999 because the alternative would feel awkward to the seller. Jessop is the opposite end of the spectrum. It's the actual coaching session — the bit that costs money in human form — built into a structured prompt that runs in your AI tool of choice. One purchase. No upsell ladder. No "next level" tier waiting in the wings. If you want a course or a community after using Jessop, there are good ones out there. If you don't, you'll have spent under an hour and have a strategy document that most people pay four figures for.

What you'll have when you're done
  • What you want from the next 2-5 years, in numbers
  • The thread that connects your portfolio goals
  • The 3-4 expertise pillars you'll be known for
  • What you specifically need to learn next
  • Five desired associations and the non-associations that protect them
  • The contrarian angle you can credibly own
  • A brand story you can use as your introductory essay
  • Your 80% topic and 20% interest stack
  • Your primary content medium and 2-3 platforms
  • A sustainable posting cadence
  • A 13-item action plan, in order