The Path1 October 20265 min read
How many hours does "be everywhere" cost? I'm counting every minute
I'm starting everywhere30: seven platforms, 30 days, every hour logged. Why my first attempt failed, and what I changed in Distillr to try again.
Blog
Essays on the portfolio career
The Path13 May 20263 min read
AI should be better
Three years on from melting-eyed AI images, the technology has leapt but the taste gap has not closed. What that means if you are building a portfolio career.
Philosophy11 May 20263 min read
The importance of needle movers
On the days you are tired, sick or hungover, productivity advice fails. Pick the two or three things that move the needle, do those, and bank the win.
The Path7 May 202627 min read
The Economics of the Portfolio Career
The business models behind a portfolio career: the comfy number, 1000 true fans, proximity offers, flywheels, recurring versus one-off, and distribution.
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